The vehicles we drive in the present day have evolved into sophisticated computer-driven machines. It is now becoming a digital hub for real-time, two-way wireless data transfer. In a world that is more connected than ever before, humans and the vehicle are moving towards more connectivity among devices, databases and objects. More than 90% of cars sold will be connected by the year 2020 and data analytics, cloud computing and wireless communication are new technology areas for players in the automotive industry. There have been drastic advances in automotive infotainment technology throughout recent years. Infotainment technology is also further evolving into both a location-based and condition-based service, allowing products and services to come to the passengers based on their location, and their personal preferences.
Companies in the automotive industry are introducing self-learning intelligent cars that provide a personalized driving experience based on behavior and the needs of the driver. Multimodal integration allows connection with all forms of transportation, such as road, rail and ferry travel, cycling, walking, and all manner of automobile driving and public transit through seamless connectivity among the modes
Multimodal integration would also provide significant social and environmental benefits. It would offer more efficient traffic management and less congestion allowing more livable urban areas, as well as, less pollution and shorter commutes which would enhance quality of life. Multimodal integration could also potentially improve urban neighborhoods. Both NYU and Harvard conducted studies on upward mobility and found that in terms of cost and time spent by individuals in poorer communities, transportation can be the single largest factor in escaping poverty. This further proves how multimodal integration can greatly change the travel experience for everyone.
Source: World Economic Forum White Paper: Digital Transformation of Industries: Automotive Industry
The following information reveals how to improve overall satisfaction throughout the buying process by identifying major influencers of change as the automotive industry moves into a new digital era.
The following information discloses how to improve overall customer satisfaction throughout the buying process by identifying major influencers of change as the automotive industry transitions into a new digital era.